What do the workshops cover?
If You Build It, Will They Come?
Anyone who has built a business will tell you it isn’t a “field of dreams”. It isn’t just the ideas that keep you up at night and the weeks or months building out the details that lead to a successful business. More often than not, there is a trail of failed attempts and a lot of learning on the way to success. And that’s ok! During this workshop you’ll learn about and use Lean Startup Methodology and best practices from Tech Product Management to go from idea to launching your business! You’ll leave this class with your fleshed out value proposition, a simple website, and actionable next steps to validate your idea and build momentum.
Metrics Are People, Too!
If you don’t consider yourself a “numbers person,” business metrics can be pretty intimidating. But knowing how to read the numbers is essential for understanding how your customers are interacting with your business… and for your success. During this workshop we’ll dig into this major area of Lean Startup Methodology, break down some notions about metrics analysis, and learn how to visualize and utilize your business metrics using a Marketing Funnel. You will leave this class having created a custom Marketing Funnel and metrics dashboard for your business, identified the most important metrics for your business, and learned how to set goals.
Know Whom You Serve.
Without customers, you don’t have a business. And learning about their lives, needs, hopes and dreams is essential to building a business your customers come to again and again. But how do you get started? During this workshop you’ll learn about this important area of Lean Startup methodology and gain an understanding of how and when to use customer research. You'll learn how to assess customer problems and goals, gain feedback, learn how they are using your product, where they get stuck, and what they might use instead of your products. You will leave this class having outlined a plan for building feedback loops with your customers and with practice using the methods.
