What is a Holiday Marketing Strategy Session?

Does the thought of getting preparing for emails, social posts, holiday markets, best gift lists, and all those many, many days of sales have you wanting to crawl under the covers and not come out until New Years Day? The holidays are crazy, but holiday marketing doesn’t have to be.

A Holiday Marketing Strategy Session is your time to focus on what you want to achieve and how to get there with expert advice from experienced senior marketers (including folks from the team who launched Small Business Saturday!). We’ll help you make sure that the steps you are taking with your marketing are aligned with your goals and put a plan in place for the holidays that fits your budget and timelines.

What can I expect?

When you purchase a Holiday Marketing Strategy Session with us, you’ll get:

• A 20-30min planning session via phone or video conference with our strategists

• 2 hours of market research and analysis in preparation for your strategy session

• A 1 hour in-person or video conference strategy session to jumpstart your holiday marketing

• A full outline of your holiday marketing strategy and analysis with links to tools and tips to get started

• A customized holiday marketing project calendar outlining key tasks and deadlines to optimize your team workflow

Who can benefit?

Retail? E-commerce? Need to make some holiday sales?

First time doing holiday sales? Working to beat last years’ numbers? Just need to get some eyeballs on your site, or some boots in the door?

You came to the right place.

When should I start planning my holiday marketing?

It all depends on what you want to do, but we usually recommend starting around “Back to School” season to give plenty of lead time for more strategies like PR, partnerships and events. That doesn’t mean you should give up if you are only a few weeks (or days!!!) away from Black Friday. It just means that you’ll need to adjust your expectations for what you can accomplish, hustle like your business depends on it, and take a few smart shortcuts if needed.

During a Holiday Marketing Strategy Session, we can help you sort through your options and focus on marketing tactics that best fit your goals, resources and timelines.

How much does it cost?

$1,000 gets you everything mentioned above, sprinkled with tinsel and holiday cheer.